This is the set of stickers I designed for UF's Annual Giving department for their winter subscription box.
Each year, the Annual Giving department at the University of Florida is responsible for starting several fundraising campaigns, maintaining alumni engagement, and keeping students and alumni aware of UF's goals in order to foster support. Shortly before I joined the team at UF Advancement, the Annual Giving department decided to launch a series of gift boxes, to which both students and alumni could subscribe. There would be a box for each season throughout the year, beginning with the 2022 fall school semester, and each would contain three or four small gifts. These boxes were intended to be care packages for students or nostalgic keepsakes for alumni, with custom packaging and fun, seasonal presents inside. This was the second subscription box, for the winter holiday season, and it reached almost 3,400 subscribers by the end of the winter period.
For one of the gifts inside the box, I was asked to design a sticker sheet full of labels for holiday presents. I decided to use the palm trees with strings of lights that I designed for the box. I also illustrated a few candy canes and Century Tower, and included the snowy version of the UF mascot, Albert Gator.
These are the first few drafts of the sticker sheet. We were also asked to design a sticker for the locally sourced popcorn, which was another of the gifts inside the subscription box.
