This is the packaging I designed for UF's Annual Giving department for their winter subscription box.
Each year, the Annual Giving department at the University of Florida is responsible for starting several fundraising campaigns, maintaining alumni engagement, and keeping students and alumni aware of UF's goals in order to foster support. Shortly before I joined the team at UF Advancement, the Annual Giving department decided to launch a series of gift boxes, to which both students and alumni could subscribe. There would be a box for each season throughout the year, beginning with the 2022 fall school semester, and each would contain three or four small gifts. These boxes were intended to be care packages for students or nostalgic keepsakes for alumni, with custom packaging and fun, seasonal presents inside. This was the second subscription box, for the winter holiday season, and it reached almost 3,400 subscribers by the end of the winter period.
This box design was one of the first projects I completed for UF Advancement. I was asked to design the second of the four subscription boxes, for the winter season. I was given several ideas and items to include - mostly kitschy, Florida-related holiday decor like palm trees with strings of lights on them. After some ideation and sketching, I landed on the idea of making a snow globe with our mascot, Albert, inside as a snow gator. I liked the idea of bringing snow to Florida in a way that still made sense despite the warmer climate.
This was the first draft of the box design. I was asked to create a version of the design without the snow globe, for comparison to one with it. In the end, the team agreed that the design with the snow globe was preferable, and I updated the design.
