This is the packaging I designed for UF's Annual Giving department for their summer subscription box.
Each year, the Annual Giving department at the University of Florida is responsible for starting several fundraising campaigns, maintaining alumni engagement, and keeping students and alumni aware of UF's goals in order to foster support. Shortly before I joined the team at UF Advancement, the Annual Giving department decided to launch a series of gift boxes, to which both students and alumni could subscribe. There would be a box for each season throughout the year, beginning with the 2022 fall school semester, and each would contain three or four small gifts. These boxes were intended to be care packages for students or nostalgic keepsakes for alumni, with custom packaging and fun, seasonal presents inside. This was the fourth and final subscription box, for the summer season, and it shipped to almost 4,200 subscribers by the end of the campaign.
Because the subscription was ending, the Annual Giving department decided to make the last box a "mystery" box, with a sort-of retro "grab-bag" feeling. The gifts inside each box (aside from a shirt that everyone would receive) would vary and therefore be a mystery. While brainstorming with the team, the theme reminded me of the Mystery Machine from the retro Scooby Doo Where Are You kids television show. I wanted to try and design the packaging in such a way that the opened box would look like the Mystery Machine vehicle, with our mascot, Albert Gator, driving the van as Fred.
This was the first draft of the box packaging. After checking with the team, they all agreed that I should add Alberta to the design, dressed as Velma.
