This is the tote bag I designed for the Students Today Alumni Tomorrow membership appreciation week.
The STAT organization, run by UF Advancement, decided to host a member appreciation week for the students who joined and became involved. I was asked to design a sticker sheet, a shirt, and social media posts for the event, but have continued to make other fun gifts for them throughout the year to maintain engagement.
The student members in STAT provided a line art-style example of a tote bag from Trader Joe's and requested that I include locations around campus in my design. This was my first rough sketch (left), which I used as a guide for the sketch I made in Procreate (right).
I then imported the sketch into Illustrator to make it print-ready and to give it more of a rough style using the Image Trace feature. I loved that the effect automatically filled in some of the negative spaces with lower-opacity versions of the color I used, so I decided to match all of them intentionally. I was asked to remove those elements for the final print, but the students told me my design was "bookstore-worthy."
