This is the pair of socks I designed for UF's Annual Giving department for their Artificial Intelligence awareness campaign.
The Annual Giving department at UF launched a campaign to raise awareness and support for UF becoming the first "AI University," with an entire major and section of faculty dedicated to education surrounding the use and ethics of Artificial Intelligence. Annual Giving decided to promote a pair of socks that were AI-themed, as a fun way to open conversation about a complicated topic.
They originally commissioned an outside company to make the design (left), but when our team's Editor was asked to write copy for the email, she asked that I make a second design to compete with the first. Most of our team felt that our alumni would confuse the triangles for constellations, so I decided to design cartoon robot characters based on our mascot, Albert, and the well-known buildings around campus. I drew cartoon versions of the UF Bat Houses, of Century Tower, and of Ben Hill Griffin stadium.
This is the first draft of the repeating pattern. I originally included 7 colors, plus a background color, based on the template and instructions I was given, but the vender later asked that we reduce it. When Annual Giving saw the design I created, they chose it over the other designs.
