This is the printed letter I designed for UF's Annual Giving department for their Artificial Intelligence awareness campaign.
The Annual Giving department at UF launched a campaign to raise awareness and support for UF becoming the first "AI University," with an entire major and section of faculty dedicated to education surrounding the use and ethics of Artificial Intelligence. Annual Giving decided to promote a pair of socks that were AI-themed, as a fun way to open conversation about a complicated topic.
This is one of the robots I designed for the socks - Benny. He's a robot version of Ben Hill Griffin stadium, where the Gators play football.
This is the first draft of the letter. After seeing the design, the Annual Giving department asked that I make the letter fit into an 8.5" x 11" sheet so they could do a four-color print and have the text be two colors so the "ai" was clearly visible in each word. Below is the final design for the letter, as well as the envelope it was mailed in.
