This is the email I designed for UF's Annual Giving department for their winter subscription box.
Each year, the Annual Giving department at the University of Florida is responsible for starting several fundraising campaigns, maintaining alumni engagement, and keeping students and alumni aware of UF's goals in order to foster support. Shortly before I joined the team at UF Advancement, the Annual Giving department decided to launch a series of gift boxes, to which both students and alumni could subscribe. There would be a box for each season throughout the year, beginning with the 2022 fall school semester, and each would contain three or four small gifts. These boxes were intended to be care packages for students or nostalgic keepsakes for alumni, with custom packaging and fun, seasonal presents inside. This was the second subscription box, for the winter holiday season, and it reached almost 3,400 subscribers by the end of the winter period.
This is the first draft of the email header and footer, using the art I designed for the box. I was asked to add the UF monogram to the footer and a mock-up of the box to the header, and then email was sent to many of UF's alumni and students.
This is the promotional video that we shot to go along with the email and to be posted on social media, lead by our photographer. I was so tickled to see my box design in the hands of the UF mascots, Albert and Alberta Gator.
