These are some of the social media posts I designed for UF's Annual Giving department for their Artificial Intelligence awareness campaign.
Each year, the Annual Giving department at the University of Florida is responsible for starting several fundraising campaigns, maintaining alumni engagement, and keeping students and alumni aware of UF's goals in order to foster support. Shortly before I joined the team at UF Advancement, the Annual Giving department decided to launch a series of gift boxes, to which both students and alumni could subscribe. There would be a box for each season throughout the year, beginning with the 2022 fall school semester, and each would contain three or four small gifts. These boxes were intended to be care packages for students or nostalgic keepsakes for alumni, with custom packaging and fun, seasonal presents inside. This was the second subscription box, for the winter holiday season, and it reached almost 3,400 subscribers by the end of the winter period.
It was especially cool to see some of UF's followers on Twitter posting pictures of themselves wearing the socks I designed.
As part of the AI Socks project, I was asked to create a gif for social media. I decided to make an animation in After Effects of the four robot characters featured on the socks. Aibert Gaitor is the AI robot version of Albert Gator, UF's mascot. Batty is the AI robot version of the UF bat houses, where students gather at sunset to watch the bats leave home for the night. Belle is the AI robot version of Century Tower, the well-known clock tower in the center of the University of Florida campus, and Benny is the AI robot version of Ben Hill Griffin football stadium.
