These are the social posts I designed for UF's Annual Giving department for their summer subscription box.
Each year, the Annual Giving department at the University of Florida is responsible for starting several fundraising campaigns, maintaining alumni engagement, and keeping students and alumni aware of UF's goals in order to foster support. Shortly before I joined the team at UF Advancement, the Annual Giving department decided to launch a series of gift boxes, to which both students and alumni could subscribe. There would be a box for each season throughout the year, beginning with the 2022 fall school semester, and each would contain three or four small gifts. These boxes were intended to be care packages for students or nostalgic keepsakes for alumni, with custom packaging and fun, seasonal presents inside. This was the second subscription box, for the winter holiday season, and it reached almost 3,400 subscribers by the end of the winter period.
This is the promotional video that we shot to post on social media. When I first decided to design the box like the Mystery Machine, the photographer for Advancement had the brilliant idea to reach out to the local Escapology in Gainesville, an escape room business. I went to their opening to meet the owners, and they were thrilled at the idea of collaborating on a promotional video. I met with a representative from Escapology and Warner Bros, as well, to get permission to use the room, and we were just able to schedule the UF mascots, Albert and Alberta Gator, to star in the production. It was a very fun film project.
