Web Graphics
9.7.2022

Annual Giving AI Campaign Landing Page

This is the landing page I designed for UF's Annual Giving department for their Artificial Intelligence awareness campaign.

The Annual Giving department at UF launched a campaign to raise awareness and support for UF becoming the first "AI University," with an entire major and section of faculty dedicated to education surrounding the use and ethics of Artificial Intelligence. Annual Giving decided to promote a pair of socks that were AI-themed, as a fun way to open conversation about a complicated topic.

These are the robot characters I designed for the socks, which were featured on the web page as well. From left to right, they represent the UF mascot (Albert), the UF Bat Houses, Century Tower in the center of UF campus, and Ben Hill Griffin Stadium, where the Gators play football.

This was a mock-up of the socks that I drafted, since we didn't have any of the printed project before the campaign launched.

Final Design

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